No matter what niche you choose, you can almost guarantee that you’re going to face some level of competition. Simultaneously, you should expect new competition to enter the market every so often. Competition is often frightening, but you may be able to use it to your advantage with comprehensive research. By carefully researching the websites of your competition, you may be able to find out what they’re doing to succeed. Then, you can replicate their procedures for your own benefit. Below, you will learn more about SEO competition research.
Keyword Research First
Before doing anything, you’ll want to use an SEO tool to research your site’s keywords. Figure out precisely what keywords you’ve already used and which ones you may be able to use in the future. Figure out which keyword is your primary and which are secondary. This will be enormously important in determining what sites are actually competition. After you’ve gotten your keywords, you’ll want to punch them into Google. The websites that appear will be direct competitors of your site.
Analyze Your Competition
Once you’ve performed the search, you’ll want to jot down the domain names for several of your top competitors. Then, you can take these domains and run them through SEMrush or another similar program. Doing this will provide you with a wealth of information about your competition, including the site’s organic traffic, number of organic keywords, and number of ranking keywords. A website with more keywords ranking will have more authority and credence with Google. Therefore, they’ll be stronger competition.
This basic step will help you determine how difficult it will be to overcome your competitors and take Google’s coveted first organic result.
Another good thing to do is to investigate the competition site’s backlink profile. Using Ahrefs is recommended. Once you’ve looked at their backlink profile, you’ll be able to determine whether or not the site has legitimate backlinks. If the site is flooded with a lot of spam links, you should be able to overtake them fairly easily. You should also use your competition’s backlink profile to your advantage. Find out where they have their links and build similar links for your site.
If it worked for them, it’ll also work for you.
Construction A Plan
By utilizing the steps above and a little brainstorming, you should be able to come up with ways to overtake your competitors. Before deciding to use certain keywords, you should make sure that you can realistically beat your competitor sites. If there are far too many and their metrics are far too good, you may be better off switching to a new niche.